Biz skills for Artists

Creative Entrepreneur Course for Artists and Makers

Tutor:     Róisín O’Farrell

Venue:    Airfield Estate, Dundrum, Co.Dublin

Dates:      Saturday 18th and Sunday 19th February 2017



“Doing Róisín’s workshop last year was the best last minute mad dash decision I ever made! She is a truly inspiring person and I came away with my heart pounding in my chest and a ‘why not’ realisation that I CAN DO THIS! Full of great advice, ideas, organisational frameworks and practical info. Cannot recommend this course enough!” Eibhilin Crossan – Fine Artist


Two-day course for artists/creative entrepreneurs

If you are looking to make a living from your art or to supplement your income, then I can help you!

I started my artistic career about eight years ago and was making a living from it within two years. I’m also passionate about teaching and encouraging other artists to learn the skills they need to get ahead.

You’re small, creative, unique, flexible and approachable. Let me help you use your own small-but-mighty qualities to highlight the extra special thing that makes you, you and to make a living from it.
The workshop takes a dual approach that focuses on both the business skills and the creative person.

Take two days out of your busy life and take a breath. Learn how to be more productive, more professional and more creative without stretching yourself thin.

There will be no hands-on painting in this workshop.

“Róisín’s course was a game changer for my career” – Miriam Dowling Artist

“I found Roisin really clear and helpful, but above all so inspiring to see someone make a living as a full-time artist.” – Julie Potter – Artist


Key points
Finding balance
Creating opportunity
Feeding our creativity

And we look at what is involved in making a living from our art.

Social media
What to bother with and what is a waste of time.
Why you need social proof and how to get it.

The art of presenting your art to the right people.
How to find your audience.
How to create a brand that is true to you and your work.

Selling skills without the ick!
Selling at fairs and events
Selling online
pros and cons of selling privately or through Galleries,
Do’s and don’ts of finding gallery representation.
Pricing your work and handling discounts.

Key admin to keep the show running
Tax (artist’s exemption) and vat on art.
How to deal with procrastination, time management and setting and achieving your goals.

How to find inspiration in a time-pressured world.
Overcome mental and practical barriers to creative work.
Strike balance between creative work and the business of making a living.
Avoid overwhelm and what to do when blocked.

There will be some exercises to do each day and a load of resources and videos to take away.

So… a lot to do, but along the way, there’ll be time for some stories and we will have some fun doing and learning together and from each other.

“Would highly recommend this workshop with Roisin no matter what your success level is. Don’t miss it!” Miriam Smithers Carmody – Artist



Full payment is required to secure your place.

The class requires a minimum of 8 participants to go ahead.

We will refund payment if the class does not go ahead due to lack of numbers.

Lunch and materials are not included in the course fee.

Admission to the house and gardens each day (€10) is included in your workshop fee.

Complimentary tea/coffee and biscuits will be provided at breaks.


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My two-day business skills workshop for artists – Is it for me?
Answers to some random questions I get asked, to help you decide.

What makes you qualified to teach about business skills?
I have over 25 years experience in business ( I started when I was 10 ). My career, before full-time art, covered positions in PR,Marketing and Customer Relations in both large and small companies, in addition to being self-employed for 6 years. So I learned from the school of hard knocks and hard graft in the real world before turning those skills to support my passion – Art.

I just want to paint/make/do the thing I love. I hate all that business stuff.
Well, if we can’t bring in a crust doing what we love, then most likely we have to go get a ‘proper job’ to pay the bills. Then we’re too tired to create. Let’s see if we can find the happy medium for you.

I want to really take my art career seriously, but I don’t know where to start.
Music to my ears. Let’s start with clarity! I’ll show you how to create a plan. You won’t be able to do everything at once, but one thing at a time, with purpose, you can achieve your goals.

I’m doing ok but get lost when it comes to marketing and selling.
That’s my forte. We will spend a good chunk of time figuring out what social media works for you and how you can manage it sensibly to build your audience.

I feel like I’m heading for burn out!
We are not manufacturing widgets on an assembly line. We are creatives, artists and makers drawing from our creative souls daily. I will show you how to prioritize renewal and what to do to avoid burnout.

I hate ‘branding’ it seems so fake and that doesn’t suit me.
Good, cause what you do is unique, small and mighty. Branding is simply articulating who you (can I say authentically?) are, without BS and in a way that ordinary folks can understand. And, If they don’t understand what you do they probably won’t want it. So let’s fix that.

I am scared silly about selling. Hate it!
Most of us do at the start. That’s normal. We’ll start small and build – both online and face to face. Mostly I’ll teach you how to remove the ‘ick” from selling and how to get out of your own way.

Will my career take off after I take this course?
If you work hard, think hard and open up to it…yep. But we will also look at the reality of where you are. If you have three kids under 5 then maybe a slower trajectory might suit you better. It’s not a one size fits all plan. You will, with my help, develop your own goals to get there in your own time.

If there is one thing this course will do for me, what will that be?
An eagle’s view of what’s involved and how to keep each part in balance.

The Hive

Airfield Estate, Dundrum, Co. Dublin

The venue for my workshops is alway hugely important and if I say so myself, I think I’ve outdone myself this time :-)

Airfield estate is a rural oasis in the heart of Dublin City. The 38-acre estate boasts the restored 1800’s home of the Overend sisters, The gardens are to die for and feature a refurbished walled garden and a tea garden. Airfield is also working farm with a milking Jersey herd, as well as sheep, pigs, donkeys and 50 laying hens.

The Overends Restaurant is the perfect place to enjoy the taste of Airfield on a plate and offers beautiful light filled surroundings with a view of the reflecting pool, animals grazing and fruit and vegetables growing in their Kitchen Field.

Entry to the house and gardens (€10) day is included in the workshop fee and there will be ample time to enjoy a ramble.










Lunch is not included in the workshop fee. However, you might like to join us at The Overend Café for a workman’s lunch. €15 pre-booking is necessary.

Or bring along a packed lunch. There is a kitchen in the workshop space and the table and chairs outside in the garden, weather permitting.


Airfield Estate, Overend Ave, Dundrum, Dublin 14 (01) 969 6666



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